Traditionally accounting for the lion’s share of the marketing budget, Ad Buying & Writing remains a crucial piece of a company’s marketing strategy. This is your owned content. Owned content is what you create and put out in the world with the intention of establishing a certain image for a brand. Much has changed since the days when ads were the sole influencers on consumers; however, a clever ad campaign delivered through the right channel can be worth its weight in gold.
The Honigman Group specializes in the development of creative campaigns designed to elevate the profile of the brand and ultimately be a driver for business. We also offer ad buying and placement services for clients, presenting them with the most competitive rates available due to the nature of the relationships established with vendors and volume of ad buying executed over a period of years.