Social strategy refers to the planning and management of content distribution and audience engagement across various social networks. Similar to an editorial calendar that a magazine would use as a content guide, a good social media strategy is carefully considered and planned. Many business owners turned to social media as a “free” alternative to advertising and are consequently frustrated with the results. In most of these cases, lack of planning, posting irregularity and poor content quality are to blame. We will help you make heads or tails of the social media scene and put a plan in place that can be managed either internally or externally to elevate your digital presence.