In this age of convergence, people have changed the way that they receive and access information, making it more important than ever to deliver a clear and controlled message across all channels.
This not only dictates the way we market things, it dictates the way we do business. A return to word-of-mouth marketing via social networking delivers as-it-happens information to the literal fingertips of consumers. Multiple platforms, upon which users can share positive or negative feedback, make every brand experience a significant one.
The value of your brand is determined now more than ever by the way you engage with your “publics” and the professional management of that relationship is the practice of public relations.
If your business, start-up or nonprofit is looking to increase awareness, establish credibility and garner attention from potential customers, clients, investors, member or donors, we encourage you to call or email us to discuss a customized media campaign to grow your business.
Christie Mandia is a marketing and media relations specialist based in Philadelphia, PA. She founded The Honigman Group in 2010. Since then, she has streamlined communications strategies and coordinated events for clients such as Waterfront Square, The Young Friends of the Academy of Music, Rita's Water Ice, Table 95 Restaurant Group, The DeMeco Ryans Foundation and NextGen at Sydney Kimmel Cancer Center. Previously, she contributed weekly on PhillyVoice.com.
Christie earned her B.A. in Public Relations from Pennsylvania State University in State College, PA. She completed a post-graduate program at Duke IM in Durham, NC in 2015. Christie now lives in the suburbs of Philadelphia with her husband and son.
(Photo credit:Thom Carroll/PhillyVoice)
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